Nearly every retailer offers some sort of loyalty program. For the consumer, these programs offer rewards for their shopping experience. For the brand, they offer valuable data on how customers shop. And loyalty programs matter to consumers: nearly 3 in 4 say stores need to offer loyalty programs to be competitive.
To dive deeper into this subject, Annalect conducted a survey of over 1,000 internet users to learn their opinion on loyalty programs. This report reflects the results of that survey along with the secondary research we compiled on the subject of loyalty programs.
The full report contains more information about loyalty programs, including:
- Which stores made the top list for loyalty programs
- Which demographics are more likely to enroll
- How retailers can improve their loyalty programs