It’s official, summer of 2016 is in the books. The kids are heading back to school, which means cash registers are ringing…
Back-to-school sales are expected to reach $75.8 billion, up from last year’s $68 billion. Shoppers plan to spend an average of $674 this year, up from $630 last year. Last year’s shoppers procrastinated, but this year many have started early, both online and offline. Nearly three-quarters of back-to-school families started their shopping one to two months before the first day of school.
Download the full report to read more on the following topics:
- How social media fuels back-to-school spending
- Messaging in back-to-school ads
- The top trending back-to-school items