The Changing Face of Gaming

December 18, 2014 While baseball, basketball, soccer, and football are...

SuperBowl 2015
Roundup: Best Ads of 2014

December 11, 2014 It’s been a memorable year for commercials, but sp...

MU hero
Ms. Understood: Exploring the Role of Women

December 2014 According to Simmons/MRI, as of 2012, women re...

Award
Cannes Adds New Data Award Next Year

December 4, 2014 Big data is moving even more into the mains...

Holiday Retail Preview
Retail Holiday Forecast

November 26, 2014 With Black Friday and Cyber Monday right around the ...

Super Bowl 2015
Will Controversy Change the Tone of 2015 Super Bowl Ads?

November 25, 2014 Despite a soft ad ma...

118
View all

Screen Shot 2014-02-07 at 5.43.33 PM

Consumption Habits of Modern Man Research

Enter your name and email address to download The Changing Role of Men

Name: Email:

When thinking about the depiction of families on the small screen, we have come a long way from the Cleavers in the 50’s (Leave it to Beaver) to the present day Pritchett-Dunphy clan (Modern Family). Through these on-screen relationships, we get a glimpse of men’s evolving roles within not only the home, but in society. Just as media reflects this transformation of men from a stringently defined role to one that is more pliable, marketers alike have taken note and many have begun shifting communication strategies to speak to the modern man. Through these on-screen relationships, we get a glimpse of men’s evolving roles within not only the home, but in society. Just as media reflects this transformation of men from a stringently defined role to one that is more pliable, marketers alike have taken note and many have begun shifting communication strategies to speak to the modern man.

ChangingRoleofMen

Annalect conducted primary research amongst consumers to explore the changing role of men in American society. This study aims to understand the modern man from a gender and generational perspective. Specifically, the research addresses the following questions:

  • What are consumers’ perceptions of men’s roles within today’s society?
  • What are men’s roles in the household?
  • How involved are men in the purchase decision-making process across categories?

Annalect

Delivering Business Value Through Data, Technology & Analytics

×

Annalect

Delivering Business Value Through Data, Technology & Analytics

Our goal at Annalect is to help guide brands from a state of data chaos into business clarity. By bringing together the best and most innovative minds in the technology, integrated marketing and consulting arena we are now able to build marketing products that make sense of the overwhelming amount of available data and additionally provide valuable recommendations for your business.

With over 450 technologists, developers, analysts, data scientists and UX/UI designers, we have already partnered with 14 of the Fortune 50 on a global basis in 45 markets. These clients take advantage of our over 1 billion proprietary audience profiles as well as our access to hundreds of additional data providers.

Recent Articles

93
SuperBowl 2015
Roundup: Best Ads of 2014

6:55 pm

December 11, 2014 It’s been a memorable year for commercials, but sp...

Award
Cannes Adds New Data Award Next Year

9:57 pm

December 4, 2014 Big data is moving even more into the mains...

Super Bowl 2015
Will Controversy Change the Tone of 2015 Super Bowl Ads?

5:09 pm

November 25, 2014 Despite a soft ad ma...

Healthcare and Data
Healthcare and Data: What does the future hold?

2:56 pm

November 20, 2014 Data management is complicated for any ind...

Comments

Leave a Reply