Delivering Business Value Through Data, Technology & Analytics
Our goal at Annalect is to help guide brands from a state of data chaos into business clarity. By bringing together the best and most innovative minds in the technology, integrated marketing and consulting arena we are building marketing products that make sense of the overwhelming amount of available data and additionally provide valuable recommendations for your business.
With over 450 technologists, developers, analysts, data scientists and UX/UI designers, we have already partnered with 14 of the Fortune 50 on a global basis in 45 markets. These clients take advantage of our over 1 billion proprietary audience profiles as well as our access to hundreds of additional data providers.
With the exponential increase in accessible data, marketers are often in a peculiar state of limbo, somewhere in between burden and boon. The boon occurs when a highly flexible and scalable data strategy is developed and implemented from the onset. The data burden appears when a marketer starts to bring in disparate data sources that aren’t capable of providing a path to the intended outcome. Annalect was built to help marketers make the right data choices for clients at any stage of their business lifecycle.
But before a brand can start investigating the infinite types of data, they need to be confident that they are complying with policy.
At Annalect, we’ve assembled a group of legal counsel and data specialists that are constantly monitoring global government and mentoring our clients on best practices specific to their business.
When policy is discussed, we have a seat at the table on behalf of our clients making sure that their best interests are voiced.
With access to immense amounts of data many marketers have begun to feel the pains created by data deluge.
We hold hundreds of relationships with primary, secondary and tertiary data providers that enable us to augment your current data strategy or build one from scratch.
Having worked with each of these providers for years, we have extensive experience in how to functionally pull these data sources together and automatically feed them into our products or your existing tools.
Through our programmatic buying and search sister companies we now have access to over 1 billion proprietary audience profiles. These are blinded profiles that enable us to connect brands with specific consumers interested in their message.
For example, we’ve been able to connect an automotive brand with a consumer that is about to come up for renewal on their car lease, or a cable provider that knows with almost 100% certainty that a specific consumer is looking to switch their provider.
Our products are built with the client in mind – access anywhere, pay for what you use and always intuitive. Modular by design, a single sign-in platform offers clients access to an individual product or the ability to light up a combination, bringing them closer to the marketing clarity that they strive for.
Cross channel analytics platform that diagnoses and improves your marketing performance
Brand and social analytics platform that provides a coherent, comprehensive picture of your customers' relationships with your brand
Competitive reporting solution that provides strategic insights and a fast and actionable understanding of the competitive landscape
Integrated suite of tactical tools that guide media planners in developing better levels, allocations, mix, and timing of media activity
We see analytics as being the ability to understand how all of the moving parts of your business collectively work together and then predicting what will happen when you begin to adjust them. Just seeing the “what” and “why” isn’t enough. We also provide the “how”. As in, “How do I increase revenue?” How do I improve customer retention?” “How do I activate the most effective channels for my brand?” Our people are trained to look at all of the pieces and help you put them back together in the most efficient and effective way.
If you ask anyone at Annalect why we do what we do, they’ll tell you that it’s all about the outcome. Business value means different things to different clients, but together we start with the outcome and work backwards from there. We have a history of increasing revenue, building customer retention and improving a client’s marketing mix. We’ve done it across the globe and throughout every major product category.
Global CPG Client
Efficiency Increased by $4MM - By linking cross channel activation points into one central data visualization
$57MM In Incremental Revenue - Through social optimization
$21MM In Savings - Through marketing mix analysis and optimization