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Retail Data Breaches Spike Concern and Alter Shopping Behaviors
In 2013, Annalect launched a longitudinal study to track consumers’ awareness, understanding, sentiments, and responses to the growing issue of online privacy and data breaches. We extended our research (monthly national online surveys) into 2014 to continue tracking online consumers. As you are aware, there was big news at the…
Industry Trends Driving Away the Third Party Cookie
Last week, Microsoft announced that they will develop their own tracking technology to replace third-party cookies, enabling tracking across desktop computers, tablets, smartphones running Windows OS, as well as Microsoft’s Xbox gaming console, any Internet Explorer browser and Bing search engine usage. This announcement comes on the heels of a…
Annalect Online Consumer Privacy Study
Q2 through July 2013 In 2013, Annalect launched a longitudinal study to track the pulse of consumer awareness, understanding, sentiment, and response to online privacy. Q1 results shed light into the need for consumer control and education to help consumers feel more secure about their online privacy, and the unexpected…
Privacy by Design
The Industry Transition to a PbD Sales Approach Due to the melding of big data and marketing, regulators will expect marketers to incorporate Privacy by Design (“PbD”) into their products and operations; most notably in the design and operations of digital marketing experiences across devices (or device itself, such as…
Pinterest Analytics
In mid-March, Pinterest announced on its blog that it is now providing analytics at no charge for businesses and site owners to measure Pinterest-driven traffic. This is a positive step forward, both for marketers to improve their understanding of earned media performance, and for Pinterest to increase advertiser interest and engagement.…